· Facilitated one-hour sessions on social media usage on the local committee level to help promote AIESEC products to students at the Winter National Conference 2011 · Created and implemented strategies to run national social media campaigns · Brainstormed with team to come up with most efficient media channels and strategies · Managed Twitter account on a daily basis to update and interact with audience which lead to almost 150 new followers within 2 weeks · Prepared educational materials to help educate local committees about social media usage
· Translated English anchoring scripts into German as well as edited previously translated scripts · Anchored 1-2 minute news videos in German, published them online and promoted them via social media
· Supervised the work of five marketing volunteers in order to build a coherent advertising campaign · Coordinated future events needing marketing with ISCS Staff and discussed different possibilities to tailor the marketing efforts to the needs of the program and the target audience · Re-organized the International Students' Career Services SharePoint web site to improve the internal communication and organization of the team · Designed flyers, plasma screen ads and buttons to advertise the International Students' Career Services across campus
· Managed a team of about 6 members to effectively brainstorm, strategize, and implement new marketing ideas · Organized, choreographed and implemented a Flash Mob to increase awareness about the MU Career Center · Completed 100-hour training for paraprofessional training in order to acquire knowledge and skills to help customers with career and major guidance, self-assessments, cover letter and resume reviews · Assisted customers at front desk and on the phone to assure efficient quality service on a daily basis · Designed Graduate School Week Handouts for the MU Career Center's Graduate School Week · Consulted customers on a daily basis to review resumes and cover letters, discuss major and career possibilities, and set up self-assessments
· Oversaw and updated social media accounts on Facebook and Twitter on a daily basis to increase following · Developed strategies to increase the social media following of AArrow Inc. and appeal to target audience · Designed brochures that were used to acquire new sponsors for the AArrow World Sign Spinning Championship · Assisted with emergency sign designs to accomodate client needs and to make them print-ready
· Created a cohesive digital advertising campaign for a national client with a team of ten which was chosen by the client · Updated and maintained Mojo Ad's social media outlets, such as Facebook, Twitter and the blog · Researched social media presence of client and competitors for the situation analysis · Implemented new social media strategy and tracked it via Google Analytics to analyze growth of social media followers and page views of mojo-ad.com · Created media plan for the Strategic Communication Career Fair 2012 along with team to successfully increase attendance of companies and raise awareness among students
· Organized and planned the first Intern Queen Party in New York which resulted in an attendance of over 850 students · Brainstormed and executed new advertising campaigns and strategies in order to increase the websiteâs following and awareness · Managed a network of over 100 campus ambassadors nationwide in order to coordinate all marketing efforts
· Organized and planned the International Welcome Party for the Spring Semester 2011, which led to 14 participating international student organizations and about 600 total guests · Created and designed flyer for the International Day 2010 in order to promote special events all across campus · Reorganized and rewrote the copy of the organization's web site by updating information, uploading pictures and keeping the web site up-to-date · Promoted organization's events across campus through social media, such as Facebook and Twitter, emails to important student organizations, word-to-mouth, distribution of fliers · Volunteered on a monthly basis at the Food Bank for Central & Northeast Missouri with board members and helped collect food cans for donation
· Proctored students with disabilities during exams in order to assure their special needs and ethical procedure of test taking · Effectively worked as a scribe and/or reader during exams in order to make it possible for students with disabilities to take exams successfully
· Designed flyers, plasma screen ads and buttons to advertise the International Students' Career Services across campus · Contacted and visited English 1000 courses for international students in order to increase the awareness of our office and services
· Updated and completed information of internal marketing database by re-organizing and reducing three excel databases ranging from 28,000 entries to 60,000 combined · Edited and sent out invitation letters for upcoming training sessions for clients · Participated in conference calls with colleagues from different countries and regions
Bachelor of Journalism
Concentration: Strategic Communication
Activities: Mojo Ad, AIESEC Mizzou, Missouri International Student Council, MU Career Center, MU International Students' Career Services, MU Pray For Japan
Social Media, Social Media Marketing, Facebook, Twitter, Pinterest, Foursquare, HootSuite, Advertising, Digital, Digital Strategy, Social Media Strategy
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